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About Ouidad

Founded in 1984 by world-renowned stylist Ouidad, we are the original curl experts dedicated to celebrating every unique spiral and wave. We combine salon-grade innovation with specialized formulas to address the specific needs of the four main curl types: Loose, Classic, Tight, and Kinky.

Our Mission

Our mission is to empower every curly-haired individual to embrace their natural texture through specialized education and high-performance, curl-centric products.